Create a Social Networking Site and Monetize it

Marilyn Monroe.  Brigitte Bardot.  Pamela Anderson.  Megan Fox.  Throughout time, people have been fascinated with photographs of beautiful women.

Kevin Rowe knows about this. He publishes calendars through high street retailers of up and coming glamour girls.  But he noticed that in his UK market, business was moving toward the Internet.

He initially began selling the hard copy calendars online.  “Previously, we sold calendars in our traditional website shop but this covered many varied categories and was not aimed at a focused market,” he said.

Targeting the appropriate customer this way was indeed a challenge.  The calendar models would take an active role in promoting the calendars through social media sites like Facebook and MySpace, but there was no cohesive way to bring all of those contacts together and build a fan base.

“We needed to build our own social networking platform giving us full control of content, communication and commerce options such as advertising and retail shops,” Kevin said.

Then, through an Internet search, Kevin found rSitez, which creates customized social networking sites. rSitez allowed Kevin’s online business, redhotglamourgirls.com, to develop one place where customers could browse, buy, and more.

Customers become members of the site with an easy signup.  Once that is completed, they can blog and chat, issue invitations to events and join groups. One of the biggest benefits for the members is the ability to make contact with the models and become fans.

For the customers, this is probably the biggest benefit.  “Naturally, having some of the UK’s most gorgeous women as their online friends is probably top of the list!” Kevin added.

While being able to create a site that was customized to his exact needs was the major selling point for using rSitez, Kevin also appreciated two other things rSitez offered: reasonable price and the ability to monetize the site through ads.

“The pricing structure was also attractive and allowing us full financial control of onsite advertising was also a great feature,” Kevin said.

rSitez offers five site plans, with monthly fees starting at $29.95.  Companies can start with one plan and expand as their needs grow.

In addition to earning money onsite through the sale of calendars, companies keep any money earned through advertising; unlike many sites, rSitez does not take a share of any advertising earnings.

Kevin knew what he wanted his site to accomplish.  rSitez helped him bring that idea to life, and his success is getting noticed.

“We have received a very positive reaction from our partners in the industry,” Kevin said.  “This includes the UK’s top model management companies and several major tabloid and magazine publishers who are all supporting our development.”

And for Kevin and redhotglamourgirls.com, that’s a very pretty picture.